Elderbrook: Australia Tour

For Elderbrook's inaugural Australian tour, hosted by Secret Sounds & Warner Music, the challenge was two-fold: not only to capture the energy and excitement of live performances in both Melbourne and Sydney but also to provide a behind-the-scenes look into the event. Adding to the complexity, all selected photos and recap video edits needed to be delivered the same night for immediate social media sharing by Elderbrook, Secret Sounds, and Warner Music.

The primary goal was to deliver high-quality, engaging photo and video content that captured the essence of Elderbrook's first-ever Australian performances. This included both live show footage and behind-the-scenes glimpses. The client’s expectation was to have selected photos and recap edits ready for social media posting the very same night, enhancing real-time engagement with fans and maximizing the tour's digital footprint.

To achieve the project goals, our solution encompassed the following strategies:

Dual-City Coverage

We deployed teams of a photographer and videographer in both Melbourne and Sydney, ensuring comprehensive coverage of the live shows and behind-the-scenes activities in both cities.

Quick Turnaround

Understanding the immediacy of social media engagement, our team worked with exceptional speed and efficiency to deliver selected photos and recap video edits the same night as each event.

High-Quality Content

With a focus on quality, our photographers and videographers used state-of-the-art equipment to capture visually stunning and emotionally engaging content that did justice to the vibe and energy of Elderbrook's first Australian tour.

Through meticulous planning, swift execution, and creative expertise, we met and exceeded the client’s expectations, enabling Elderbrook, Secret Sounds, and Warner Music to share high-quality content in real-time, enhancing fan engagement and the overall success of the tour.