Knotfest

180 Creative was brought on to capture the first edition of Knotfest Australia.

Knotfest

Project details  

180 Creative was brought on to capture the first edition of Knotfest Australia.

Project Date
Mar 26, 2023
Client
Knotfest
Services
Content

About the project  

Our team at 180 Creative had the opportunity to work with KnotFest, a renowned music festival featuring 15 bands, including global superstars 'Slipknot,' held in three cities - Melbourne, Sydney, and Brisbane. With over 90,000 patrons attending the festival, our team was tasked with delivering same-day recaps, multi angled live moment edits for socials, and an aftermovie, all of which would capture the lifeblood of the festival and allow fans to relive the experience.

Our collaboration with KnotFest presented us with several exciting opportunities that required strategic planning, efficient coordination, and creative solutions to deliver outstanding results. These included coordinating a four-person team traveling to three cities, capturing the highlights from 15 bands and other activities happening simultaneously, and meeting tight deadlines for same-day recaps and live edits while maintaining high quality and creativity in our work. Despite the inherent challenges, we rose to the occasion and exceeded expectations, delivering exceptional results that showcase our team's expertise and professionalism.

Watch the Aftermovie below:

Project execution  

Our collaboration with KnotFest presented us with several unique challenges, but our team was well-prepared and equipped to capture the essence of the festival. To ensure that we delivered exceptional results, we adopted a multi-faceted approach to each day, which involved meticulous planning, strategic coordination, creative storytelling, and advanced editing techniques.

Planning and Coordination:

Prior to the festival, our team conducted thorough research and pre-production planning, scheduling, equipment setup, and shot list creation. We liaised closely with the festival organizers, bands, and other stakeholders to ensure that we had access to the best vantage points and were aware of the schedule of performances and activities.

Live Filming and Editing:

Our team used state-of-the-art cameras and equipment to capture the live moments from multiple camera angles, ensuring that we captured the energy, excitement, and emotions of the performances and the festival atmosphere. Post-show, we compiled the footage and created same-day recaps and live edits for each city. Our team worked collaboratively, with our producer and videographers working seamlessly to produce high-quality visuals that captured the essence of the festival.

Creative Storytelling:

We focused on storytelling to create engaging and immersive visuals that would make fans feel like they were part of the festival. We carefully selected the most significant moments, including performances, crowd reactions, and behind-the-scenes footage, and creatively edited them together to create a series of live moments that captured the soul of KnotFest.

Aftermovie Production:

Once the festival was over, our team worked diligently to produce an aftermovie that would encapsulate the entire festival experience. We meticulously reviewed the footage, selected the best moments, and created a compelling storyline that showcased the highlights of the festival. We used advanced editing techniques, including color grading, sound design, and motion graphics, to create a visually stunning aftermovie that would leave a lasting impression on the audience.

Outstanding Results:

The results of our collaboration with KnotFest were exceptional. Our same-day recaps and live edits garnered high engagement on social media, with thousands of shares, likes, and comments from festival-goers and fans. The series of live moments, composed of three camera angles edited together, successfully conveyed the energy and excitement of the performances, creating a sense of immersion for the audience.

The aftermovie, with its visually stunning visuals, compelling storytelling, and immersive sound design, received widespread acclaim from both the festival organizers and fans alike, leaving a lasting impression of the festival experience. The deliverables were well-received by our client, and 180 Creative was commended for our professionalism, creativity, and ability to capture the essence of KnotFest in our visuals.

Conclusion:

In conclusion, our collaboration with KnotFest was a resounding success. Despite the challenges of capturing a multi-city music festival with a tight deadline, our team at 180 Creative delivered exceptional results. Through meticulous planning, strategic coordination, creative storytelling, and advanced editing techniques, we were able to create same-day recaps, live edits, and an aftermovie that captured the essence of KnotFest, making fans feel like they were part of the experience. Our client was extremely satisfied with the deliverables, and our work garnered high engagement on social media, further enhancing the reputation of 180 Creative as a leading creative design agency.